黄建平博士，现任www.优德88.cpm 教育学院心理学系副教授（2022-），硕士生导师（学术型硕士：应用心理学，专业型硕士：应用心理专硕），心理学系党支部书记，江苏学校美育研究中心研究员。www.优德88.cpm 心理学学士、硕士（2010-2017），清华大学社会心理学博士（2017-2020），牛津大学实验心理学系访问学者（2019）。目前研究方向为应用心理学、消费决策以及教育测量。已在Journal of Business Research，Food Quality and Preference，Computers in Human Behavior，《心理学报》等国内外学术期刊发表论文三十余篇。主持国家自然科学青年基金、江苏省高校哲学社会科学基金、江苏省高等教育教改研究课题、横向委托课题等项目。获得江苏省双创博士人才计划（2021），江苏省心理学会青年心理学家（2020），www.优德88.cpm 优秀青年学者（2020-2026），苏州市自然科学优秀学术论文（2022）等荣誉。担任国家自然科学基金通讯评审专家、教育部学位论文质量监测服务平台评审专家、全国普通高等学校本科教育教学评估专家。

目前研究方向为应用认知、消费决策以及教育测量。主要采用神经生理方法（功能性和结构性磁共振成像、事件相关脑电位），行为学方法（心理物理法，眼动追踪，虚拟现实），问卷测量和计算建模等研究方法探讨：（1）消费者的注意与偏好加工机制；（2）健康饮食行为的决策机制与助推方式；（3）跨通道认知机制与感官营销应用；（4）价值计算与审美认知机制等问题。

La, R., Yin, Y., Xu, B.,Huang, J., Zhou, L., Xu, W., Jiang, D., Huang, L.,&Wu, Q. (in press). Mediating role of depression in linking rheumatoid arthritis to allcause and cardiovascular-related mortality: A prospective cohort study.Journal of Affective Disorders.

Guo, X.,Huang, J*., & Wan, X*. (2024).Influence of exposure to novel food packaging on consumers’ adoption of innovative products.Food Quality and Preference, 105230.

刘梦颖, 蒋婧怡, 杨依琳, 江波,&黄建平*.(2024).古典美还是表现美：摆盘美学影响健康饮食决策的计算与神经机制.心理学报, 56(8), 1-16.

Jiang, J., Yang, Z.,Liu, M.,Huang, J*.(2024). Love the color, love its flavor: Preference transfer between visual and gustatory modalities.International Journal of Gastronomy and Food Science, 100891.

Yang, Y., Liu, M.,Huang, J*., & Wan, X*. (2024). Making choices of food and non-food products: A comparison between virtual stores and online shopping.International Journal of Food Science and Technology.

Lin, X., Liu, Y., &Huang, J*(2024). Reducing sweetness expectation in milk tea by crossmodal visuo-auditory interaction.Appetite, 107107.

Liu, M., Ji, S., Jiang, B*., &Huang, J*. (2023). Plating for health: A cross-cultural study of the influence of aesthetics characteristics on food evaluation.International Journal of Gastronomy and Food Science, 33, 100785.

Guo, X., Qu, J., Liu, M., Liu, C*., &Huang, J*. (2023). Dynamic audio-visual correspondence in musicians and non-musicians.Psychology of Music, 03057356231185467.

Xu, J., Guo, X., Liu, M., Xu, H*., &Huang, J*. (2023). Self-construal priming modulates sonic seasoning.Frontiers in Psychology,14, 1041202.

Zhang, C., Han, J., Guo, X., &Huang, J*. (2023). Influence of Healthy Brand and Diagnosticity of Brand Name on Subjective Ratings of High-and Low-Calorie Food.Behavioral Sciences, 13(1), 70.

Jiang, C., Guo, X.,Huang, J*., & Wan, X. (2023). Expectations generated based on associative learning guide visual search for novel packaging labels.Food Quality and Preference, 104, 104743.

黄建平*,许婧娴, &宛小昂. (2022).联想学习对消费行为的影响:基于产品搜索经验的视角.心理科学进展,30(11), 2414.

Huang, J*., Shi, Y., & Wan, X. (2022). Influence of expectation violation on the subsequent label search.Food Quality and Preference, 100, 104622.

Huang, J., Wang, C., & Wan, X. (2022). Influence of eating together on brain activation and hedonic evaluation in response to foods.Cognitive, Affective, & Behavioral Neuroscience, 1-12.

Guo, X., Wang, J.,Huang, J*., & Wan, X. (2022). Influence of different cues on the color-flavor incongruency effect during packaging searching.Food Quality and Preference, 98, 104521.

Wang, C.,Huang, J., & Wan, X. (2021). A cross-cultural study of beliefs about the influence of food sharing on interpersonal relationships and food choices.Appetite, 105129.

Huang, J., Wang, C., & Wan, X. (2021). Self‐construal priming modulates the influence of receptacles on food perception.Journal of Sensory Studies, e12642.

Huang, J., Peng, Y., & Wan, X. (2021). The color-flavor incongruency effect in visual search for food labels: An eye-tracking study.Food Quality and Preference,88, 104078.

Huang, J., Zhao, P., & Wan, X.(2021).From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study.Journal of Business Research,123, 604-612.

Zhang, J., Wang, X.,Huang, J., Chen, A., & Liu, D.(2020). Testing the process dissociation procedure by behavioral and neuroimaging data: The establishment of the mutually exclusive theory and the improved PDP.Frontiers in Psychology.

Wang, C.,Huang, J.,* Liao, J.,&Wan, X. (2020). The influence of voluntary food sharing by choice on social evaluations.Frontiers in Psychology.

Huang, J., Wan, X., Peng, K., & Sui, J. (2020). Grey matter volume and amplitude of low-frequency fluctuations predicts consumer ethnocentrism tendency.Neuroscience Letters, 135053.

Huang, J., Sun, Y., &Wan, X. (2020). Gender differences in the associations between gray matter volume and the centrality of visual product aesthetics.Neuroscience, 431, 64-72.

Huang, J., Wang, F., Sui, J., & Wan, X. (2019). Functional and structural basis of the color-flavor incongruency effect in visual search.Neuropsychologia,127, 66-74.

Huang, J., & Wan, X. (2019). The color-flavor incongruency effect in product searching and brand perception.Journal of Consumer Behavior, 18,484-495.

Guo, J.#,Huang, J#., & Wan, X. (2019).Influence of route decision-making and experience on human path integration.Acta psychologica,193, 66-72.

Huang, J., Dai, H., Ye, Y., Zhu, C., Li, Y., & Liu, D. (2017). Impact of response stimulus interval on transfer of non-local dependent rules in implicit learning: An ERP investigation.Frontiers in Psychology,6. Doi:10.3389/fpsyg.2017.02107.

Huang, J., Li, Y., Zhang, J., Wang, X., Huang, C., & Chen, A. et al. (2017). fMRI investigation on gradual change of awareness states in implicit sequence learning.Scientific Reports, 7: 16731.

黄建平,张剑心, &刘电芝. (2015).内隐序列学习中转移组块的数量和位置效应.心理科学,38(6), 1326-1333.

Huang, F.,Huang, J., & Wan, X. (2019). Influence of virtual color on taste: Multisensory integration between virtual and real worlds.Computers in Human Behavior, 95, 168-174.

Zhang, W., Chen, Z.,Huang, J., & Wan, X. (2019). The influence of placing orientation on searching for food in a virtual restaurant. Food Quality and Preference, 78, 103728.

张为威，黄建平,宛小昂. (2019).预期对路径整合的影响.心理学报,51(11), 1219-1228.

过继成思，黄建平,宛小昂. (2019).目标预知对路径整合的影响.心理学报,51(2), 188-195.

张剑心,汤旦,查德华,黄建平, &刘电芝. (2016).内隐序列学习意识的具身机制.心理科学进展,24(2), 203-216.

心理学方法论（硕士生），组织行为学、广告与消费心理学、认知心理学（本科生）

欢迎勤奋，乐观开朗，有探索精神与科研兴趣、计划未来继续从事科研工作的研究生和本科生报考。心理学、计算机及其他理工科专业背景的学生优先考虑。

学生毕业去向

韩嘉仪（2021届本科生） 香港中文大学（深圳）读研

赵振华（2022届本科生） www.优德88.cpm 读研

王佳欣（2023届本科生） 华东师范大学读研 （大三发表SCI一区Top论文）

施煜丰（2023届本科生） 华东师范大学读研（大四发表SCI一区Top论文）

杨紫涵（2023届本科生） www.优德88.cpm 读研（本科毕设获2024年江苏省普通高等学校优秀本科毕业论文一等奖）

曲健宁（2023届音乐学院本科生） 暨南大学读研（www.优德88.cpm 莙政学者项目，大四发表A&HCI论文）

许婧娴（2024届本科生） 华东师范大学读研 （江苏省大学生创新创业训练计划省级一般项目，大三发表SSCI论文）

景晨 （2024届本科生） 华东师范大学读研

郭曦玉（2023届研究生） 清华大学读博

刘梦颖（2023届研究生） 清华大学读博 （江苏省研究生科研与实践创新计划项目，全国心理学学术会议硕博论坛“未来之星”）